We & Sports is working to change the sports climate in Sweden. The organisation is the result of a father's struggle for his daughter. The aim is to work on mental health promotion among young sporting people. Now the web site is launched, Sweden's first platform for mental health and has been developed together with the digital communication agency Maverick by Sigma.

– Being involved and contributing to the realization of such an important project feels very important. Everyone at Maverick working with the project is incredibly proud and shares We & Sports values about the importance of working preventive with mental health mental, says Henrik Askervi, Business Area Manager at Maverick.

– Thanks to Maverick's digital knowledge of the chosen platform, they have been able to guide and educate us in a good way. Early in the process it was clear what technical decisions were needed to be taken, which helped us to quickly get into the project. Creative and communicative work has been an exciting and fun trip along with these creative and knowledgeable creators. They quickly understood our needs and what we wanted to accomplish and have really managed to create the feeling we wanted to convey, says Paula Lembke, COO of We & Sports, and the organisation's founder and CEO Ante Andersson agrees.

Both Maverick and We & Sports look forward to continuing the good cooperation.

– Maverick is an agency with broad expertise, both technically and creatively. As they now have experience of us, our brand and base value, we see that a possible continued cooperation brings benefits during our way forward, concludes Paula Lembke.

About We & Sports

We & Sports want to improve mental health among sporting children, young people and young adults in elite programs. Supported by evidence-based research and the target group's experience, we want to increase awareness of mental health, strengthen knowledge about preventive measures and develop working methods that prevent mental disabilities and enhance the self-esteem of the individual.

About Maverick by Sigma

Maverick is Sigma IT Consulting's digital communications agency and specialists in solving customer communication needs through digital strategies and creating digital solutions at creative height. Maverick's main areas are: Digital Strategy, Change & Learning, Web & Portals, and Unified Commerce.

For more information:

Henrik Askervi
Business Area Manager, Maverick by Sigma
+46 706 89 42 99

Paula Lembke
Executive director, We and Sports
+46 709 92 4382

Beatrice Silow
Director Communications and Culture, Sigma IT Consulting
+46 703 79 1506